Sailor Craft Knots
Instagram Strategy

Prepared by TaG Makes  |  June 2026  |  @sailor_craft_knots

TaG Makes

tagmakessc.com
therese@tagmakessc.com
843-608-8724

Option 2 — Social Media Strategy Deliverable sailorcraftknots.com
1

Profile Setup

Done
Bio copy (160 characters)

Handmade dog leashes & nautical knots 🪢
Marine-grade rope. Built to last.
Made by hand in Charleston, SC
📍 Sea Island & Sunday Brunch Markets

Link in bio

sailorcraftknots.com

Username

@sailor_craft_knots — keep it as-is.

Profile photo

Keith at the market booth or a clean product shot on a wood or rope background.

2

Content Pillars

Done
40%

The Product

Show the leashes. Show the process. Show the materials. This is where buyers decide.

  • Harbor Mate vs Dockside comparison
  • Hudson double handle close-up
  • Dacron rope material shot
  • Each leash style with name + price
  • "What leash for a puller?"
  • Care instructions post
35%

The Story

Keith's 40 years. The oil rigs. The IGKT. This is why someone picks Keith over Amazon.

  • Origin story carousel
  • What is the IGKT?
  • Knot education posts
  • Why Dacron vs paracord
  • Market booth setup Saturday AM
  • Keith's hands tying a knot
25%

The Community

Farmers market life. Charleston. Dogs. Local buyers. Builds trust and repeat followers.

  • "See you at Sea Island today"
  • Sunday Brunch Market posts
  • Customer dog photos
  • Johns Island coastal imagery
  • Repost market feature tags
  • Custom order shoutouts
3

Posting Schedule

Done
Friday
Product Post
Buyers plan weekend purchases
Saturday
Market Post
Sea Island — morning of
Sunday
Market Post
Sunday Brunch — morning of
Wednesday
Story or Community
Mid-week engagement

Reels — 2 per month minimum: Keith tying a knot start to finish  |  Market booth walkthrough  |  "Which leash is right for your dog?" explainer

4

Hashtag Strategy

Done

Use 10–15 per post. Rotate between buckets — don't use all three every time.

Product
#handmadedogleash #ropedogleash #marinegradeleash #handmadepetproducts #dogmom #dogleash
Maker / Craft
#knotting #nauticalknots #handmade #madeincharleston #smallbatch #craftsman #knotsofinstagram
Local
#charlestonsc #johnsislandsc #charlestonmarket #seaislandfarmersmarket #lowcountry #charlestondog
5

Caption Formula + Example

Done

Line 1: What it is and who it's for. No fluff.
Lines 2–4: The detail that makes it worth $38–$65.
Line 5: Where to get it — market days or link in bio.
Hashtags: First comment or bottom of caption.

Example — The Hudson Double Handle

Meet the Hudson. Two handles. One leash.

The second handle sits 30 inches from the clip. When your dog pulls toward traffic or another dog, you slide your hand down. Immediate control. No wrapping the leash around your hand. No losing your grip.

Made from Dacron — low stretch, high strength, the same line on boat dock lines.

Find us this Saturday at Sea Island Farmers Market or shop the link in bio.

#handmadedogleash #charlestonsc #dogmom #marinegradeleash #madeincharleston
6

Instagram Store Setup

Done
1

Instagram > Settings > Creator/Business Tools > Set up Instagram Shopping

2

Connect to Facebook catalog (Squarespace has a native Facebook/Instagram shop integration)

3

In Squarespace: Commerce > Facebook & Instagram > Connect

4

Tag products in posts once the catalog is connected. Tag first: Hudson ($52), Harbor Mate ($28), Mariner's Bond ($38)

7

Keith's Action Checklist

Switch account to Business or Creator (if not already)
Update bio with the copy above
Add sailorcraftknots.com as link in bio
Connect Squarespace store to Instagram Shopping
Post a product intro for every leash style (6 posts)
Post origin story as a carousel
Post every market Saturday and Sunday morning
Ask 5 existing customers to tag him in a photo with their leash